Kenyan Farmers Go Digital

I decided to give it (digital marketing) a try after I saw it being advertised on television, and to my surprise it worked!” Says Cornelius Kiptoo, a 26 year old…

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Frank Murimi, 56 Wife is Wambui Murimi 47 Youngest son is Alex macharia, 25 helps with the farm. Eldest son is Mark 28 works in Water Resource Mgt They grow Macadamia, coffee, arrow root, bananas, poultry goats3 and 3 kids, 2 bulls. Chickens 20... 5eggs a day. Usually to eat then sell. Phone : Frank’s phone make is ForMe. No internet. Helps with MPESA, talks with friends about farming and market. Message is better than talking network is sometimes bad so messaging better. Wambui: Nokia old school Alex: smart phone. Charges at local charge shop in town Riakiania village, market centre, kirinyaga county. Frank was a technological instructor in Kitui, Kakamega, Busia and Nairobi at Youth Polytechnics. Retired. Coffee: starts producing in Sept stays producing for 3months to pick. Kuchuna means to pick in Kiswahili. They pick Weekly. Coop factory is called Riakiana Cooperative where they take the coffee for sorting. 30kg a week but it will go up as the season continues. “We come back with the low grade coffee after its sorted we make our own with that”. These images are to accompany research being conducted by Research Solutions Africa for Mercy Corps's AgriFin Mobile and AgriFin Accelerate programs, a 6 year %25 million initiative funded by the MasterCard Foundation working in Kenya, Tanzania and Zambia. The aim of the programs is to support the expansion of digital financial services (DFS) to 1 million farmers in Sub-Saharan Africa (SSA) over 6 years, delivered by growing ecosystems of diverse service providers. AgriFin Accelerate's primary target group is unbanked smallholder farmers living on less than $2/day.

Does SMS work?

SMS or Short Messaging Service has been in use as a marketing and learning tool for years now. Many organizations have used this mode of communication to try to create…

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